Meaning
When the Symbol is displayed in an organisation’s material or alongside a product, it is claiming to be carbon neutral (also known as having net zero emissions). That means:
- The organisation or product’s carbon footprint has been measured using an appropriately accurate method.
- Bold action has been taken, and is continually taken, to reduce that footprint.
- The remaining carbon footprint has been, and continues to be, fully offset through verified carbon credits.
The symbol implies that these activities have taken place with respect to a period no more than one year ago; of at least one year in length (or less only if such a duration would extend before the organisation/product’s inception); and that is part of a continuous ongoing cycle of carbon measurement, reduction and offsetting activities.